A board-certified dermatologist for your skin’s health and its looks.
Dr. Will Richardson and his team treat acne, eczema, psoriasis and skin cancer, and offer Botox, fillers, lasers, Emsculpt NEO and Emface — for every skin type, at two Fort Lauderdale locations.
800 E Broward Blvd, Ste 507 · 1120 Bayview Drive · Fort Lauderdale, FL
Dermatology, injectables, lasers and body.
Dermatology
- Acne · Eczema · Psoriasis
- Skin cancer · Mohs surgery
- Dermatologic surgery
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Injectables
- Botox · Dysport · Xeomin · Jeuveau
- Restylane · Juvéderm · RHA · Radiesse
- Sculptra · Bellafill · Kybella
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Lasers & skin
- CO2RE · PicoWay · V-Beam · Sublative
- Ultherapy · Emface
- Microneedling · peels · IPL
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Body
- Emsculpt NEO · CoolSculpting
- UltraSlim · Cellutone
- Emsella
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The dermatology providers who would treat you.
Dr. Will Richardson
M.D., board-certified dermatologist · Founder
MD, East Carolina University; dermatology residency at the University of New Mexico; medical, surgical and cosmetic dermatology for nearly two decades.
Blair Ferguson
DNP, ARNP, DCNP · Clinical director
Board-certified dermatology nurse practitioner with Natura since 2015; more than 15,000 patients treated.
Alexis Jennings
APRN, FNP-BC · Nurse practitioner
Trained in dermatology alongside Dr. Richardson throughout 2023; procedural and clinical dermatology.
Two locations, three names.
A patient choosing where to go needs one address and one set of hours they can trust.
“Las Olas” has no address
The provider pages offer “Book Alexis (Las Olas)” and “Book Dr. Will (Las Olas)”, but the locations page lists only Fort Lauderdale (800 E Broward Blvd) and Bayview. A patient has to guess which one Las Olas is.
Bayview’s hours contradict themselves
The Bayview page reads “Monday - Friday 8:30 AM - 5:00 PM 1:30 pm - 5:00 pm” — two opening times for the same days. Someone planning a morning visit cannot tell whether Bayview is open.
What a dermatologist-led practice actually changes.
A diagnosis first
A board-certified dermatologist can tell a cosmetic concern from a medical one.
Every skin type
Dr. Richardson is specially trained in African American, Latino and Hispanic skin.
Everything in one practice
Skin cancer care, injectables, lasers and body contouring.
Two locations
Broward Boulevard and Bayview Drive, one phone number.
Natura founded
Fort Lauderdale locations
Patients treated by Blair Ferguson
Cosmetic consultation
The things people ask before they book.
Who is the dermatologist?
Dr. Will Richardson, MD, a board-certified dermatologist and the founder of Natura.
When are you open?
Monday to Friday, 8:30am to 5pm. Closed Saturday and Sunday.
Where are you?
800 E Broward Blvd, Suite 507, Fort Lauderdale 33301, and 1120 Bayview Drive, Fort Lauderdale 33304.
Do you treat all skin types?
Yes. Dr. Richardson sees patients with all pigment types and is specially trained in African American, Latino and Hispanic skin.
Is the cosmetic consultation free?
Their site offers a free consultation — call (954) 537-4106 or book online.
Do you take insurance?
For medical dermatology, call the office to check your plan.
Two locations in Fort Lauderdale.
One phone number: (954) 537-4106.
Meet Sandy, the front desk that never goes home.
She knows every treatment Natura offers, both locations, the hours and the providers. Ask her out loud — she answers in about a second.
- “Which location is closer to Las Olas?”
- “Who is Dr. Richardson?”
- “What is Emsculpt NEO?”
- “Are you open Friday?”
- “Book me a skin check next week.”
Demonstration only. Any appointment Sandy takes here is not placed with Natura.
The same Sandy can answer the phone.
What you just spoke to is the website half. The identical agent — same treatment knowledge, same booking rules, same voice — can be connected to a phone line to catch the calls nobody gets to.
Unanswered calls. Sandy picks up when the line rings out because the room is busy.
After hours and weekends. She answers questions and takes bookings while the doors are shut.
Overflow. When two calls arrive at once, the second one stops going to voicemail.
Nothing about your existing number changes. You keep it, you keep answering it, and Sandy only takes what you would otherwise have lost. You can listen to every call and read every booking she makes.
- Sandy gets her own numberA dedicated line, never published to your guests.
- You set the forwarding rulesBusy, no answer, or after hours — your choice, with your carrier, reversible in a minute.
- She answers what you missSame knowledge she has here. She can also hand a caller straight to a human.
- Bookings land in your systemConnected to your real diary once you say so — never before.
Turn the demo into a decision.
Everything on this page came from naturadermatology.com — your own providers, your own clinic, your locations and your services. Nothing was invented. A 60-minute Discovery Call with Ignatius covers what it takes to answer every enquiry properly — which office, which provider, what time — and whether it is worth doing at all.
Book a Discovery Call
Pick a date, choose your local time and tell me what would make the conversation valuable.
View available appointments